1. Typography Fundamentals
- Knowing font families, combinations, and legibility.
- How to establish typographic hierarchy and balance.
2. Color Theory
- Color psychology and its use in branding.
- How to work with color harmony and develop effective palettes.
3. Design Principles
- Balancing elements with contrast, alignment, and proximity.
- How to work with white space and visual flow to direct the viewer's eye.
4. Mastery of Design Software
- Adobe Suite: Photoshop, Illustrator, InDesign
- Alternative tools: Figma, Canva, or Affinity Designer.
5. Image Retouching and Manipulation
- Retouching images, crop images, improve visuals
- Resolution, file formats and optimization for online and offline
6. UI/UX Design Principles
- Draw wireframes and prototypes for website or apps
- User- friendly responsive design
7. Branding and Brand Identity
- Design logos business cards consistent brand assets.
- Style consistent across all medias.
8. Page Composition and Layout
- Building print pages (magazine, brochure)
- Layout designs for the digital screen.
9. Problem Solving and Idea Generation
- Turning client briefs into creative, functional designs.
- Thinking critically to solve design challenges effectively.
10. Communication and Collaboration
- Presenting ideas and concepts clearly to clients and teams.
- Working effectively with other professionals (e.g., developers, marketers).
11. Staying Updated on Trends
- Keeping up with the latest design trends and technologies.
- Experimenting with new tools and techniques.
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