Best Practices for Creating Social Media Graphics

 

1. Know the Requirements of the Platforms

Aspect Ratios and Dimensions: Use the suggested dimensions by each platform to ensure your graphics are professional and aren't cropped or pixelated.

Instagram :1080 x 1080 px square; 1080 x 1920 px stories

Facebook: 1200 x 630 px

Twitter: 1600 x 900 px

Pinterest: 1000 x 1500px

File Types: Use high-quality files such as PNG or JPEG in case images and MP4 for videos

2. Use a Consistent Branding

Color: Stay true to your brand's color palette.

Typography: Use fonts that reflect your brand. Limit your fonts to 2–3 for a clean look.

Logos: Place your logo discreetly to reinforce brand awareness.

3. Visual Hierarchy

Focus attention on important elements, such as headlines, CTAs, or special offers.

Use contrasting colors to draw attention to important elements.

White space will help avoid clutter and improve readability.

4. High-Quality Images and Icons

Use sharp, high-resolution images and icons.

Avoid using stock images that are too common or clichéd; instead, use original illustrations or photographs.

5. Be Text-Image Aware

Use text sparingly, ideally to 20–30% of the graphic space, for better readability and less distraction.

Use bold and readable text, especially for smaller mobile screens.

6. Accessibility

Use readable fonts and sufficient font sizes.

Add alt text or captions for users with disabilities.

Use color combinations with enough contrast for readability.

7. Test Animation and Motion Graphics

Add subtle animations or GIFs for dynamic engagement.

Ensure the motion does not overwhelm the message or distract the audience.

8. Use Tools and Templates

Tools like Canva, Adobe Express, and Figma offer ready-to-use templates for social media.

Adapt templates to fit your brand guidelines while saving time.

9. Plan Content for Each Platform

Customize graphics according to the tone and audience of each platform, like fun and vibrant for Instagram, professional for LinkedIn.

Test A/B versions to see what works best.

10. Keep an Eye on Trends

Keep track of visual trends (minimalism, bold typography, vibrant gradients, etc.).

Use trending elements while keeping your graphics timeless to avoid rapid obsolescence.